We need an interface with bodily/brain function….look at this gimmick:
People use this to maintain control over stress response.
microcontrolling the mind
We need an interface with bodily/brain function….look at this gimmick:
People use this to maintain control over stress response.
Posted in merchandizing, technology.
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Interesting that they ran a promotional video competition. Check out the first video on this page:
http://www.heartmath.com/About-Us/Welcome-Video.html
I like the idea of approaching this from the “personal well-being” standpoint. As products, I’d bet that most of these devices have pretty low up-front costs. Let’s do some market research into different devices and figure out where we can tap in.
holy shit…these people have the audacity to use only PULSE for their BIO and a green indicator light for FEEDBACK!
they call it, “coherence, a scientifically measurable state characterized by increased order and harmony in our psychological and physiological processe”
There are more complicated algorithms one can use for indicating well being using breathing, heart rate, GSR….and more complicated ones using blood pressure, O2 perfusion, and pupil dilation
These people are clearly running the business like a water-tight ship. Very smart. They run training programs for stress management, sell a rinky-dink cheap-to-manufacture product, write books to promote their own training methodology and product, and have an affiliate program where potential affiliates have to become “certified” (probably by paying a fee) to promote their methods and products for them. Furthermore, they’ve extracted endorsements from respectable people to make the whole thing seem more legit.
Great inspiration!